In January 2024, the United States was by far the country generating the most of YouTube in-app purchase revenues, with over 29 million U.S. dollars spent by users on the platform via their mobile devices. Japan followed in second place with approximately 19 million U.S. dollars in IAP revenues. YouTube monetization practices include channel merchandise selling, memberships, and comment highlights.
YouTube in-app purchase revenues in January 2024, by market
(in million U.S. dollars)
Characteristic
Revenue in million U.S. dollars
United States
28.29
Japan
19.26
South Korea
8.77
Australia
2.82
Brazil
2.77
United Kingdom
2.49
Taiwan
2.47
Hong Kong
2.3
Canada
2.02
Germany
1.9
Created with Highcharts 7.2.2Revenue in million U.S. dollars28.2928.2919.2619.268.778.772.822.822.772.772.492.492.472.472.32.32.022.021.91.9United StatesJapanSouth KoreaAustraliaBrazilUnited KingdomTaiwanHong KongCanadaGermany
02468101214161820222426283032
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
AppMagic. (February 7, 2024). YouTube in-app purchase revenues in January 2024, by market (in million U.S. dollars) [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1251864/youtube-iap-revenues-by-country/
AppMagic. "YouTube in-app purchase revenues in January 2024, by market (in million U.S. dollars)." Chart. February 7, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1251864/youtube-iap-revenues-by-country/
AppMagic. (2024). YouTube in-app purchase revenues in January 2024, by market (in million U.S. dollars). Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1251864/youtube-iap-revenues-by-country/
AppMagic. "Youtube In-app Purchase Revenues in January 2024, by Market (in Million U.S. Dollars)." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1251864/youtube-iap-revenues-by-country/
AppMagic, YouTube in-app purchase revenues in January 2024, by market (in million U.S. dollars) Statista, https://www.statista.com/statistics/1251864/youtube-iap-revenues-by-country/ (last visited January 21, 2025)
YouTube in-app purchase revenues in January 2024, by market (in million U.S. dollars) [Graph], AppMagic, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1251864/youtube-iap-revenues-by-country/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.